Brand Name & Logo Development

The foundation of all successful food and beverage products rests with the power of their brands.
We develop food and beverage brand names and logos that are creative, unique, and communicate consistent brand imaging and messaging. We also provide brand name and logo update services to refresh existing brand names and logo identities to give them more relevance and enhance their effectiveness. For more information, please contact us. See project examples.

Food & Beverage Packaging/Label Design

 
Well designed food and beverage packaging and labels, particularly for retail CPG, are essential in capturing consumer attention in the visually cluttered retail environment. From creating the graphics and copy, to assistance in selecting the most appropriate packaging and label materials and configurations, we provide a total solution for innovative, effective food and beverage packaging and labels. We also provide packaging and label updating services to refresh existing packaging graphics, add new or revised information, and enhance the effectiveness of packaging as a branding and marketing tool. For more information, please contact us. See project examples.

Food & Beverage Photography

 
Whether it’s a food product photo or highly stylized serving suggestions, excellent photography is essential in conveying the quality, appeal, and applications of food and beverage products. Our team includes photographers who specialize in food photography, have fully equipped in-studio kitchens for food preparation, and complete in-studio digital photo support services. We also provide set design, food styling, food photography planning and art direction, and digital photo editing services. In addition to our custom photography services, we can also provide both royalty-free and rights-managed/protected stock photos from our own archive library of stock images and other online resources. For more information, please contact us. See project examples.

POS & POP Materials/Campaign Development

 
Point-of-sale (POS) materials help food and beverage category buyers evaluate manufacturers, suppliers, and product lines. Category buyers and retailers rely on producers and suppliers to support their food and beverage retail products with effective point-of-purchase (POP) materials and campaigns. We develop food and beverage POS and POP including sales sheets, product specification sheets, and POP displays and campaign components that effectively support branding strategies and marketing messages. For more information, please contact us. See project examples.

Branding & Packaging Consultation

 
Over time, some food and beverage brand identities and packaging may begin to lose their luster, relevance, and effectiveness. And, some packaging may need to be updated to meet current FDA/USDA regulations. An assessment of branding and packaging relevance, positioning, and messaging can often bring insights and direction on refreshing them. From competitive set analysis, visual appeal, positioning, key messaging points, and relevance to the target market, to examining existing brand logos, packaging graphics, content, and configuration, Taste offers an array of branding, logo identity, and packaging design assessment and consultation services to help re-establish brands, logo identities, and packaging for continued growth and success. For more information, please contact us.

Marketing Support

 
In addition to our branding and packaging services, we provide a wide range of marketing solutions by offering the following support services:

• Website Development
• Email, Social Media, Online Advertising
• Advertising & Marketing Campaigns
• Tradeshow Exhibit Design, Promotional Materials & Campaign Development
• Copywriting & Press Release Development
• Media Planning & Procurement

For more information on these and other marketing support services, visit our other website at: www.TasteAds.com