Experience

Packaging is the core of your brand…the tangible expression of your product and brand values. Packaging is also paid for advertising space that when used effectively can capture consumer attention in crowded retail environments within a matter of seconds.

With over 25 years of experience, Taste Branding & Packaging has gained substantial insight and knowledge of the food and beverage industry in the ingredient, foodservice, and retail CPG sales channels. We’ve developed brand identities and logos, product names, product packaging, labels, display packaging, and shippers. We’ve provided food and beverage photography, food styling, and digital photo editing services to make our clients’ products look appealing and irresistible. We’ve also developed POS and POP materials and campaigns that successfully position and market our clients’ products and brands. For more information on our services and capabilities, go to our Services page.

Approach

 
Taste utilizes a proven creative development process for strategic branding and packaging design. Creative direction is driven by product category knowledge, competitive set analysis, and relevant strategic marketing data to help ensure that branding and packaging project objectives are successfully met. For more information, please contact us.

Clients

 
We invest in our client partnerships by gaining a thorough understanding of our clients’ products, competitive advantages, and sales channels. Whether we are retained on a per-project or annual contract basis, we are committed to developing long-term, mutually beneficial partnerships with all of our clients. We have served many clients in the ingredient, foodservice, and retail CPG sales channels including bakery, seafood, produce, deli, dessert, beverages, dairy, frozen, refrigerated, organic, natural, and many other product categories. For more information or to request a client list, please contact us.